
Power Up has been created to teach parents the impact they have in the lives of their children. Because society often feminizes fatherhood, Power Up focuses on identifying and understanding the differences between mothering and fathering. Power Up helps parents discover that neither fathering nor mothering is more important, simply different encouraging dads to engage in the unique impact fathering provides. Power Up stresses to dads they already have what their children need and encourages them to engage with their children for a lifetime.